Art of Recruiting: Think like a Marketer on How to Attract Best Talent
Gone are the days when the recruitment process revolved around referrals and newspaper advertisements. With the growing accessibility of the internet, the recruitment industry witnessed a drastic change on how to attract the best talent. It has become a convoluted and multistep process to hire a qualified candidate for the right position. Talent acquisition and high volume recruiting are two aspects that are a paradox in the recruitment industry.
If a recruiter wants to attract top tier talents in the field, it is necessary to think more like a marketer and present opportunity in the right manner. Through this article, you can explore some exclusive tips that will help you as a recruiter on how to attract the best talent in the market.
Why Recruiters need Marketing skills today?
The market is full of potential talents, but why should they choose to work for your company? As everyone has a smartphone in their hands, they do have access to several job opportunities for them. What makes your company stand out?
Instead of just briefing your candidate about your company during the interview, create a brand that ensures credibility. This can only be done if your recruiter can think like a marketer. Recruitment marketing involves not just posting about jobs sometimes. It is about creating engagement to attract qualified candidates to your company.
Tips to Attract Top-Tier Talents
Now that you realize why your recruiter needs to think like a marketer on How to attract the best talent, let’s explore the answer to HOW?
Creating Employee-Friendly Brand Image
In this competitive market, the top tier talents become the picker of their employer. Therefore, if you want to attract the best talent in a field, you must portray your company as a company that cares for its employees. Every company has a ‘core value’ section, enlisting every noble value to attract talent. But if you ‘practice what you preach,’ you can have employee reviews on reputed platforms like Glassdoor or Google that will surely make your company stand out. A company with several employees vouching creates public goodwill, attracting the most qualified candidates in the market.
Optimal Utilization of Social Media Platforms
Social media is a powerful tool that can help you in attracting high-volume talents. You must have noticed that numerous recruiters are using LinkedIn to attract the target pool. Social media indeed serves as a key to successful recruitment. But will it be effective if you only post job ads? No, as a recruiter, you must use social media platforms to create the brand image, post stuff that engages your target pool, and maintain an up-to-date social media page for your company to attract the talent pool.
If a recruiter has marketing skills, it can make it easier for your company to hire high-performing candidates who would already be interested in your company. Moreover, it won’t be difficult to find the talents who align themselves with your business goal. If a recruiter has excellent marketing skills, you have an edge in talent acquisition.
Clear and Visible Call-To-Action
Do not hide your ‘call-to-action’ when you are looking for quality hires. Whenever you are posting something on social media, ensure that your ‘call-to- action’ is clear and visible. You can use a different color font or backlinked icon to invite CVs or urge people to look into your website or company profile. The message should be clear to the viewers.
Engage Your Potential Targets
A person may not be looking for a job right now, but if you can engage him through your activities, there’s a high chance that he/she will think about approaching your company when they are open for a job. Moreover, if you are successful in engaging through your social media posting or email-marketing, you get a competitive advantage to attract as well as retain the best talents in the market.
Final Thoughts
The recruitment industry has changed over the years and has become an amalgamation of technology and marketing. Using the marketing strategy in recruitment has become vital as the competition is increasing day by day. Acquiring and practicing the right recruitment marketing skills does affect your hiring output.
At Pragna our talent acquisition specialists are fully trained to be marketers to attract the right talent. They understand the importance of brand building and social media presence, which is becoming important day to day to hire top talent. To know more about Pragna capabilities, visit our website.
