by Raghu Nandhan | Dec 31, 2021 | Blog, Employee Engagement, Industry Trends
Business trends around the world are indeed changing and twisting to reach new heights of efficiency and profitability. Every section of the firm must keep up with these fast-changing trends, whether it be recruitment procedures or sales targets. However, the majority of the ace players are the ones who make the necessary alterations, while others fail to do so. Employer branding is important for firms to preserve the value they place on their personnel.
This rat race has also engulfed the recruitment business. The increased competition for top talent has made it more difficult for recruiting teams to find the right people. How can an HR professional or a recruiter stay on top of the game for the long haul in these current times? Several things govern this scenario.
Employer branding is an example of a modern notion that has become necessary. It also plays an important function in assisting businesses in remaining competitive and influential in the marketplace. Hiring teams must comprehend the significance of employer branding in both recruiting and sustaining the company’s reputation.
What is Employer Branding and How Does It Work?
Employer branding refers to an organization’s capacity to demonstrate its value to potential employees. It is a strategy for attracting and retaining top talent in the organization.
It also aids in the recruitment and retention of potential employees. Likewise, it is critical to keep them and help them flourish for the sake of the team and the organization.
Whatever the case may be, a business strives to maintain and improve its image and reputation in the marketplace for the products and services it provides. They should also be in charge of establishing a good employer brand. It’s also important to keep their reputation as respectable employers. And it is in this context that the concept of employer branding comes into play.
What does it mean to have a strong employer brand?
The significance of effective employer branding is enormous. Here are five reasons why employer branding is so important, and why your company should start implementing an effective employer branding strategy right away.
Employer branding aids in the development of your company’s brand identity.
In today’s technologically advanced world, building and maintaining an internet presence has become a must. Your prospective employees, as well as your clients, are looking at your website and following you on social media. They’re also listening in on what your present employees have to say about your organization. During the job application process, employers’ review websites such as Glassdoor are frequently consulted.
Having a greater online presence allows you to raise brand awareness, which is advantageous to your business. You may illustrate your company culture and show potential employees what it’s like to work for you.
Employer branding aids in the recruitment of top talent.
The basic idea or principle underlying the entire concept of employer branding is to develop your talent brand. Second, the employer brand aids in attracting, engaging, and retaining the best and brightest employees in your company.
The recruitment process has evolved into a massive undertaking that incurs expenditures and necessitates a significant amount of effort on the part of the Human Resource staff. Employer branding not only helps you attract job applicants but also cuts down on the time it takes to fill a position.
Employer branding helps businesses stay afloat financially.
Finding and retaining the appropriate personnel has become a costly endeavor as the recruitment market has become more competitive. It costs money to post your job openings on multiple job boards, collaborates with recruiters, trains new hires, and so on.
Companies that have a great employer brand don’t have to put in as much effort to acquire top people. The company’s employer brand speaks for itself. This also means that employer branding reduces the amount of time you spend filling a position and the expenditures associated with it.
Creating a strong employer brand is no longer a one-step procedure. It’s a long-term procedure that necessitates a lot of effort. It all starts with a knowledge of the significance of employer branding and how it affects your hiring processes.
Ways To Improve Employer Branding
It’s a well-known truth that organizations with a strong employer brand are more likely to attract top personnel. Without a strong employer brand, businesses will lose out on excellent applicants, perhaps lose money, and have a negative impact on other aspects of the organization. The advantages of a positive employer brand, on the other hand, include attracting new employees, who are critical to the company’s success and growth.
- Using the correct tools to go digital
The technology or tools utilized on the career site, the speed with which selection processes are completed, effective communication, or anything else that businesses do or invest in to make recruiting straightforward and easy for job seekers will all have an impact on the company’s employer brand. This necessitates locating the appropriate tools to aid in the hiring process. Recruiting teams can use the latest tools in candidate experience, such as CRMs, AI-based chatbots, candidate nurture engines, and so on, because candidate experience has a direct impact on employer brand. Investing in cutting-edge CRM technologies like Hyreo, for example, could help bridge the gap between candidates and recruiters throughout the hiring process, resulting in a great candidate experience and thereby strengthening the overall employer brand.
- In social media and other platforms, consistency is important.
Most candidates rely on corporate reviews provided on various social media and review sites since they have quick access to information online. Current and past employees of the businesses are very frank about their experiences on such internet forums. Any unpleasant remark can raise red flags in the minds of potential employees and even clients. Each company should devote time to responding to unfavorable comments as part of its employer branding plan.
- Sharing information on the company’s work culture
Companies can use some of the following activities into their marketing campaigns to improve their employer brand and recruit fresh talent:
- Corporate events, work culture, company hiring procedure, benefits, and other topics are frequently blogged about.
- Photos and videos of events, work culture, employee highlights, and other topics are shared on social media.
- Employee video testimonials conveying their positive experience with the organization and incorporating them into the branding exercise
Conclusion
To summarize, employer branding is critical to a company’s capacity to attract and retain excellent personnel, which leads to overall success and growth. If you get it right, your employer brand will not only recruit top talent, but it will also provide current employees a reason to feel personally linked to the company. Developing a great employer brand takes a team effort, and it’s best accomplished through a top-down strategy that starts in the boardroom. An improved employer brand could be your most powerful weapon in separating yourself from the competition.
Pragna Solutions is a reputed recruitment & technology consultant company that has successfully helped numerous organization to build employer brand that attracts the top tier talents in the market. With our strategic approach, your business can fetch the best results through employer branding. Gain competitive edge through employer branding with our assistance.
by Raghu Nandhan | Oct 6, 2021 | Blog, Company, Industry Trends
Lead generation is a method of obtaining a targeted audience for a business’s merchandise or services. The business ought to then be characteristic these leads that are generated, then the sales team are taking them through the business’s sales structure to show them into procurement at the tip. And to confirm that leads don’t seem to be been wasted, that why the sales team ought to foster every lead.
Value of Lead Generation
Lead generation will be pricey, however it’s cost-effective too. Although, it generates qualified leads that are strictly inquisitive about your business’s services or merchandise.
By having the next quality of lead generation (through PPC, SMO, SMM, etc.), It’s possible to seek out potential customers UN agencies need to buy. While not these sensible leads, the business won’t be creating sales or obtaining new valuable customers. It ensures that contacting the correct those that are strictly inquisitive about the merchandise. Lead generation is cost-efficient. It provides an answer to a business that’s troubled to form sales. Email selling is that the most cost-efficient means of generating leads; it’s thought of as the best come On Investment (ROI).
Importance of Lead Generation
Lead generation is extremely vital to most of the business. A business won’t create any sales and not even expand more, It ought to have an honest lead generation strategy. If ready to browse the customers’ minds, we’ll be able to target the correct form of customers and sell to them the merchandise or services effectively.
Businesses nowadays are absolutely keen on Lead Generation because it generates an honest quantity of traffic to the websites, wherever the t leads n be regenerated into potential customers. Google has created the method of connecting individuals to businesses easier, thence individuals currently grasp the distinction between totally different merchandise and. It shows the correct customer’s UN agency ar perpetually checking out the merchandise and services through totally different search engines. And by taking the lead redirecting to the website and thence will increase the possibility of commercialism the merchandise or services from the business.
It keeps the website engaged by grabbing the eye of the correct client, UN agency is searching for one thing specific. It ensures that the business appearance totally different from the competition and will increase the probabilities of product conversion. The correct client is a lot of possibilities to allow contact details to an enticing website instead of a less engaging website. It may enable building relationships at intervals in the departments like sales and selling to allow productive results. In order that these departments work along to urge an efficient lead generation strategy. This can result in qualified leads. This will, in turn, end in a lot of customers and sensible sales.
Why Lead Generation vital
Lead production is that the winning purpose for each vendee and trafficker of each party. Shoppers will provoke data from many businesses that supply the merchandise or service they require, and also the trafficker is given the chance to form his or her pitch to those who have given their consent. These are a number of the most popular tracks. Conversion rates obtained during this means sometimes have a way higher success rate than non-functional contacts.
Lead generation helps businesses to see the subsequent factors:
- Determine the costs of a one-lead generation
- Choose the merchandise or service that to get lead
- Select the region within which the business is interested
- More effective lead engagement by targeting demographic space
- Lead generation for one month should be checked
- Pay for the leads that has been generated
Methods of Lead generation
Some agencies target providing relevant leads for businesses. The method of making a lead generation is truly terribly easy – however, just like the simplest things, it’s arduous to try to do well.
First, the workplace develops an internet site or partnered with websites wherever they develop and market your product or service. The customer finds these references or data sites and hopefully completes the web quote request type. Shopper details are verified and matched to relevant suppliers. These concomitant pointers, with full contact details and procure necessities, are emailed to international inspectors and other UN agency is also within the sales method.
Conclusion
Lead generation is extremely vital for the business. It creates sales and will increase potential customers.
- website engagement can increase the probabilities of a lead changing into prospects.
- We ought to make sure that the standard of lead generated ought to be effective in order that it’ll scale back the time and cash pay on that
- Use totally different modes of Organic and Inorganic means of generating ends up in the advantage and rank higher within the program in order that it’ll reach the correct customers at the correct time
Lead generation firms give your company the new leads you’d prefer to amass new purchasers, whereas emotional up it slow to pay on various tasks, like development or quality assurance. Conversely, you will double down on new leads, percussion up business in bike with leads provided by generation firms.
Lead generation is not a replacement form of obtaining a business, but business trends and time necessities have found the next because of obtaining new purchasers. Rather than sitting at a display table for hours on end, or fitting a show in hopes that targeted shoppers will complete a sort, you will be able to have leads generated and sent to you victimization available technology, all whereas you will be able to direct it slow elsewhere.
Finding leads is long. Lead generation frees up substantial time, all whereas recollective identical gain opportunities.
by Raghu Nandhan | Aug 16, 2021 | Blog, Sales and Marketing
The word ‘Sales’ depicts a vast topic with several important yet micro aspects. Sales process and sales methodology are two integral aspects. In the world of sales, you must have noticed that people use the terms, sales process, and sales methodology interchangeably.
However, these terms have critical differences. Understanding the meaning of these terms and how to integrate them is the sole key to successful sales for your organization.
What does the Process and methodology of sales mean?
If you consider the sales process as the roadmap, sales methodology is the turn and direction of reaching your destination. The sales process guides your sales reps throughout the stages of making a sale. It is basically the step-wise journey of finding a prospect and instigating the potential client to make the final purchase.
On the other hand, sales methodology basically focuses on the “how” aspect of this journey. It is an approach to optimize the sales process. Sales methodology is the key to boost the efficiency of the sales process by focusing on certain areas.
The sales process involves a guide to sales reps of the actionable steps to conduct a buying journey. But sales methodology is the set of practices that can help sales reps achieve the desired results through the sales process. While the sales process is unique to your brand and may vary from your competitors, sales methodology can be the same for you and your competitors. Sales methodology aids your sales process by providing guidance to deal with challenges that come up during the sales process.
Sales Methodologies are easily accessible and broadly known in the sales industry. However, choosing the best fit sales methodology to build your sales process can greatly improve your sales effectiveness and improves sales behavior in the long run.
Integration of Sales Process and Sales Methodology
The sales process is the path to guide sales reps through the sales cycle. It is structured according to your product/service, target audience, market trends, sales organization structure, etc. Therefore, the sales process is distinct for your brand and plays a key role in gaining leverage over your competitors.
Sale is a dynamic process and often unpredictable. Hence, integrating sales methodology to optimize the pain points of your sales cycle boosts the productivity of the sales reps. Either you may use one of the widely known sales methodologies or blend in multiple methodologies as per your business needs.
Implementation of most sales methodology requires initial investment and extensive training, but it definitely pays off well. Popular sales methodologies such as SNAP selling, NEAT selling, Solution selling, challenger methodology, etc. cater to different problems in specific stages of the sales cycle. Therefore, it is important to research well to decide on the type of sales methodology that will serve your sales process the best back-up.
Familiarizing sales methodology to aid your sales reps with different sales strategy and also standardize sales behavior. Adopting sales methodology to shape up your sales process can help you attain consistency and effective sales strategies.
A sales process without integrated sales methodology may fail to reflect company identity and culture, which may lead to loss of potential prospect. Sales methodology helps you to drive new clients and sales by reflecting your business identity, culture, and value. It serves as a guiding philosophy to the company as well as the sales reps to evaluate and resolve issues with the existing clients as well as engaging new clients into the sales cycle.
Adopting sales methodology along with sales process aids sales reps to know the sales strategies and find exact “how” answers to sales stages. It helps out the sales reps to cover their weakness and perform with their individual strengths and the right sales strategies.
Final Thoughts
The sales process is definitely an essential aspect of every organization. Therefore, it is essential to design a clean and well-defined sales process so that sales reps perform as per the path laid for them. However, the sales process alone cannot aid the sales reps to drive sales. Sales methodology if implemented properly adds value to the organization as well as the sales reps.
Sales methodology provides the sales reps the right tools and strategies to execute the sales process. The right combination of the sales process and right sales methodology helps the organization to develop a successful sales cycle by combating all the challenges that come up during the sales process. Do visit Pragna Solutions website for more blogs.
by Raghu Nandhan | Aug 6, 2021 | Art of Recruiting, Blog, Recruitment Technology
Podcasts are something where you can learn new things. As podcasts are around a few times now, however, I’ve been late to leap on the train of creating them an area of my daily life. Recently, I even have started taking note of podcasts, and that I have completed what proportion I get pleasure from them. There’s most out there to find out about! Podcasts provide an enormous quantity of topics and for the foremost part, they’re free! There actually are some things out there for everyone.
An E-Recruitment through Podcast with a hiring manager podcast can help your company thrive with the best candidates, especially executives. You may not have time to read your long text job advertisements on their mobile device, but they certainly have time to listen to their hiring manager’s podcast, doing something else at the same time. We count between 100 and 1,000 downloads within two weeks of each of our Hiring Manager podcasts being released.
Recruiters then begin having high-quality conversations with passive talent. With the vision and goals of the hiring manager as their day-to-day work, hiring managers receive requests for passive talent roles that they have never had access to before in order to attract top talent for your company. That simple change in mindset makes all the difference. Not least with a Hiring Manager Podcast, the total number of inquiries decrease while the quality of inquiries increases. This is because candidates turn themselves on or off after listening to the hiring manager’s Recruitment through Podcast, which is great for recruiters.
The five-minute podcast allows candidates to quickly familiarize themselves with the position and manager they will be working for so we can state that:-
The idea is to bring up the best Recruitment through Podcast into the application process. As per the sourcing strategy team of the City of Edmonton, they have realized that 50% of the applicants came through a mobile device so we want to give candidates a quick and easy way to digest the information about the job, without requiring a lot of reading.
As we can say, every podcast with five minutes features the hiring manager discussing what success looks like, the vision of the department, and mostly the aspects of the job that are more enticing. Since various podcasts have been integrated into the job posting, a tool is available to candidates for self-selection.
As this format for content production is growing, some wholes became curious about the worth that podcasting can bring back their business. Podcasting permits brands to speak to a captive audience. With style on the go, the ability to possess the podcasting on demand allows firms and types to tell their story anyplace at any time, which helps to ascertain authority in your business and make advocates brand on the way. As in alternative platforms where you’ll generate content, determines who your target audiences are. Therefore, you may head the topics that are fascinating to them.
The duration of the Recruitment through Podcast is determined by the matter that’s generated and interaction with the listener.
- Seek completely different times and formats to investigate that additional booming along with your
- Regular content provides ways to stay individuals connected with your brand.
- Write tips for problems not sound repetitive.
- Link the podcast to your journal or alternative social channels to extend the reach and participation with your community.
Conclusion
The first step is to convince your hiring manager to join the company and make sure they like the idea. Help them understand the goals of the Recruitment through Podcast and inspire them to share their vision with potential candidates. The best podcasts are those that make everyone appear to be focused on what they are talking about. Therefore, when your hiring manager invests in an idea, candidates will feel like they are being listened to. Since this format is still little known, only a few brands seek this kind of association. In order to promote their behavior and make the audience pay more attention to the content created by the company, this format usually provides a very interesting return on investment for companies interested in online marketing. Do visit Pragna Solutions website for more blogs.
by Raghu Nandhan | Jun 18, 2021 | Blog, Hiring
Hiring for diversity is the first step towards the creation of a more open and diverse culture. Anyone who doesn’t live under a rock knows about the importance of diversity and inclusion in every aspect of our lives. The same is true for our work.
To determine the diversity of the rental companies in the development of a recruitment process, which provides for equal opportunities for candidates with a different sexual orientation, sex, gender, race, and other minority groups to take part in the interview process and a job to get one.
So unless you are serious about making a few practical changes that have to take into account the diversity of the workforce, it will be difficult to recruit and retain the best talent in the industry.
Seven incredible useful ideas on the subject of diversity kit
1. Create your hiring for diversity recruitment goals
The setup of diversity recruitment goals will make the process much easier for you to navigate. Firstly, it allows you to assess your choices. Or, in the absence of a specific minority in the workplace? Your workforce is made up of people from the same demographic group. If your company rarely, interviewing people of color? After going through this type of challenge, you can understand why the company does not have hiring for diversity.
Second, it will help you to select and prepare yourself to meet your hiring goals. This can be in terms of funding, resources, or tools. In the third place, it will help you to keep track of the progress of the deployment of your goals. In this way, over time, you can look back and analyze the actions that have made a difference. In the end, it will help you to identify some critical patterns.
2. The AI in the recruitment process
With the advent of AI and ML, a lot of companies are gradually adopting these technologies in their workplaces. These are the recruitment, and recruitment methods used. Your traditional recruitment and selection process is likely to be riddled with unconscious bias. According to a survey conducted by the minority job-seekers who are “whitened” their schedule, and were more than twice as likely to work, invitations, and more.
Even in companies that have claimed to be “the value of diversity.” However, the use of technology in order to verify the candidate’s resumes that can lead up to an event, if it is miserable, Amazon’s experiment, let’s see. What is remarkable is that this error occurs when any of the previous sets of data. So, it’s also “one” of the ramp. It is important that the screening process is a delicate balance between people and technology. This will ensure that both parties have to keep themselves in check to make sure there is a smooth, diverse recruitment process.
3. The redesign of your affiliate program is not only for your employees
The personnel management process may turn out to be a major obstacle to the recruitment of personnel for the diversity of the species. Research shows that people tend to rely on others as to them. Thus, some/; recruitment managers are of the opinion that an employee of an affiliate program is very well reflected in their diversity, as well as the extent to which such initiatives in the future.
However, the worker is also known to be faster, lower-cost, and more effective to hire the best possible candidates. A question to all the workers, minority groups are active in the link below. You can also get advice from people who are not your employees. Diversify your network and attract referrals, it will help you to have a diverse pool of qualified candidates.
4. How to create a correct job description
For a description of the work, and is the first contact you will have with a potential employer. Therefore, we should not lose sight of its importance in the promotion of the ideas on this grade.
5. Your offer to the various candidates?
In order to attract employees, it is important to find out if your offers are only available to a certain group of users. A lot of times, despite your best efforts to the management of the recruitment process as well as the audience, can’t even see their current job openings.
Here are some ways to overcome this obstacle:
The use of social networking sites, such as Facebook, Linked In, Twitter, etc. in order to spread the word. To place a job advertisement in different languages, and on the job boards. If your company is recruiting on campus and then select the pool campus drives option.
6. The control of the selection procedure for the candidates
Various messages will be displayed during the screening process. The applicable standards for the selection of a candidate who has gone to school to be a perfect community of researchers. However, it is a great work of history and allows you to isolate yourself from the large number of candidates who came up with less-than-ideal conditions.
This has an impact on the diversity of the organization, and it would be impossible for you to be able to communicate and the hiring of talent, but people forget. Here are a few steps you can take to ensure that the candidate selection process to be fair for everyone: Click to select a preliminary sample.
This is to give each candidate an equal opportunity to demonstrate their knowledge and skills. Use “blind hiring” tools that can hide your personal information, such as photos, schools, etc., etc. the Recruitment manager, the Candidate.
7. Managing the interview process
Finally, as the interview is the final hurdle for a variety of needs of the workers, to overcome it. But, unfortunately, it is also a place where there is no alternative, and to exclude the possibility of bias. The creation of a better, and a variety of panels and interviews, which can be the witnesses of the different points of view other than your own. And to highlight their abilities, and preservation of knowledge of the past as well as an additional factor.
Give them the opportunity to dress up and be free; a lot of people may not have the resources to go out in a formal dress. However, for those companies where the change of clothes is a must to consider in order to hire a new outfit, especially for the interview process. Do visit Pragna Solutions website for more blogs.
by Raghu Nandhan | Jun 3, 2021 | Blog, Company, Sales and Marketing
Sales prospecting is an essential activity that highly influence your sales growth. Building market strategies to develop effective sales prospecting involves Segmentation, Targeting and Positioning. While segmentation of target groups provides you a broad overview of the market, targeting narrow down your focus to a specific target group to position your product or services. Targeting is the process that makes your sales prospecting more specific by building a solid ‘Ideal Customer Profile’ or ‘buyer persona’.
Importance of Specificity in Sales Prospecting
Sales prospecting is the most challenging part of the marketing process. The effectivity of sales prospective forms the basis of success or failure of further stages of market process. Specificity in prospecting helps in gaining more successful leads.
For instance, if you are selling a set of knives, you can segment a group based on age, say 18–40 years. But if you are specifying the target group, say, men and women between the age of 18 to 40 years and having cooking as hobby, you are likely to get more effective leads through this sales prospecting group.
Marketing people know that all sales prospect does not convert. But building specific buyer persona while sales prospecting enhances your chance of better conversion rate. It helps you prioritize and determine the effort of pursuing leads that fits in your ideal customer profile. Therefore, specificity in sales prospecting helps you develop an effective sales funnel to maximize leads.
How to build a specific Buyer persona?
Developing a buyer persona is easy but building a specific buyer persona requires research and clear understanding of the product/service you are selling. To simplify the process, you can build a buyer persona by answering these questions.
- What are the characteristics and qualities of the product or service?
- What specific problem will your product/service solve for your buyers?
- Which emotional aspect can your product/service trigger?
- Is your product/service designed for a particular economy group?
Things that affect sale prospecting and buyer persona are follows.
- software or sustainability of the company
- Industry: The ideal customer profile usually overlaps with your competitors in the same industry. Therefore, a thorough study of the industry will help you develop a more specific buyer persona.
- Company size: A SME will have a lower budget assigned for marketing than a large organization. Therefore, it is essential to customize your sales prospecting plan according to the requirement and budget of your company.
- Social media image and engagement: In this digital world, you cannot build effective sales prospecting without the use of social media platforms. Consistent engagement through social media posts or comments can help you to step up your prospecting game.
- Following up: The importance of following up your prospect is immense in marketing. However, there is a thin line between following up and irritating your client. Therefore, one must be aware of the frequency and approach of following up your prospect.
- Cold mailing: Most people use personalized cold mailing to reach out to their prospects. Email marketing is an effective marketing tool that has huge impact even today. Use attractive and catchy copy edits to engage your prospects and thereby leading to conversion.
The Bottom Line
Sales prospecting is a vital function in marketing. You have the capability of generating quality leads if you can build buyer persona or ideal customer profile with specificity. Effective sales prospecting becomes easier if you know where to put in your search efforts. Do visit Pragna Solutions website for more blogs.
