by Ramaa Sundara Raj | Nov 15, 2022 | Blog, Industry Trends, Talent Acquisition
No matter how big or small your business is, if you want success, you must invest in Talent. Here is where talent acquisition strategies come into play. Talent acquisition implies the process of recognizing and developing skilled workers to satisfy your administrative needs. With appropriate long-term and short-term HR strategies, you can create a skilled and robust workforce for your firm.
After the recession in 2022, every business has undergone a massive change in its functioning. It is needless to say more challenges have evolved if you are undertaking talent acquisition. Therefore, a clear idea of the challenges and effective strategies can help you to hire the top talents.
Today’s Challenges For Talent Acquisition
The emerging challenges of talent acquisition involve the following issues.
As most people have switched to remote work during the pandemic, numerous employees are looking for more freedom in working through remote and contractual work for earning their living. Therefore, if you are an HR undertaking talent acquisition, you can easily hire the top talents by creating screening strategies that target the strengths and skills required for small work.
2. Increasing the Value of Compassion
Even though most companies have enlisted compassion in their core value, they lack it in practice. In the pandemic, most employees were jeopardized to work for longer hours, forgoing holidays, deduction of salary, and many other insensitive measures. Most people have been looking for a bit of compassion from their employers. If you want to hire talented people, you must not present yourself as an insensitive employer while building your strategies.
3. Growing Dependence on Technology
Developing technological compatibility has become a challenge to numerous industries. Artificial intelligence has overtaken HR jobs of sourcing, shortlisting, and selecting candidates for jobs. The best way to deal with this challenge is to supervise the growth of artificial intelligence. This does not mean you should not use the latest technologies in the recruitment process, you should. But before hiring, you must organize a live interview to judge the potential of the candidate. After all, bookish knowledge reflected with degrees does not portray an individual’s talents.
4. Employees Experience is the Top Priority
In order to hire and retain the top talents, the company must have employees who can preach about their job satisfaction. Retaining high-performing employees will demand some efforts from the company to provide benefits like health insurance, seasonal incentives, tax advantages, etc. Moreover, happy employees will definitely attract more talent to your company, as everyone does check reviews about the company on platforms like Glassdoor before taking up the job.
Proactive Talent Acquisition Strategies
Some of the proactive strategies that can definitely help your company in talent acquisition are as follows.
- Industry forecasting: Understand where your industry is heading and cross-match the talent acquisition according to your business goals.
- Data and marketing: Create a database or talent pool and use marketing techniques like email marketing, branding, etc. to reach out to talented or high-performing candidates. Do not forget to highlight the benefits that your company offers to the employees.
- Retention of talent: Most companies do not utilize this effective strategy to hook and hold their talented employees. Offer attractive benefits, packages, or incentives for the high-performing employees in your company.
- Employee branding: Branding and outreaching as recognized as the ‘go-to’ careers manager in your enterprise
Talent Acquisition professionals are a significant factor for an organization. Their actions play a vital role in the development of a business. In a situation like the COVID-19 epidemic, everything is indefinite; until a vaccine gets fully developed and execute, no one can guess what will come next. The basic strategy to grow in such an atmosphere is to pass over from reaction to pro-action by simply rediscovering, reinventing, and redefining Talent Acquisition in an exotic light.
At Pragna, Talent Acquisition strategies and the ideas built to back them are an essential part of our recruitment process. We use our analytics-backed tool to come up with new strategies and techniques to attract the right talent. We have helped several clients to successfully execute and manage recruitment using our overnight sourcing and recruitment strategy. To know more about Pragna, do check out our website.
by admin | Nov 14, 2022 | Blog
Fewer people in the United States are actively seeking work across all industries, making hiring difficult for many staffing businesses. Experts say this trend will continue as demand outpaces candidate supply. But there are changes you can make, both small and big, to help you land the talent vital to a firm’s success.
Amid this remarkable demand, talent acquisition leaders are experiencing a decrease in overall applicant volume and an increase in candidates not showing up for their interviews or the first day of work. Let’s dig in further to understand the outlook for talent supply and demand.
2023 is shaping up to be an interesting year for talent supply and demand in the United States. The economy is expected to continue to grow, but the rate of growth is expected to slow down. This will have an effect on staffing businesses, as companies will be more cautious about hiring and will be more focused on cost-cutting measures. There will be a greater emphasis on using temporary and contract workers, as well as outsourcing. This will create a more challenging environment for staffing businesses, but those that are able to adapt and change will be well-positioned to succeed.
Talent Supply
Older employees are retiring
The pace of Baby Boomer (people born between 1946 and 1964) retirements has been accelerating. This issue was exacerbated by the Covid-19 pandemic. With the majority of them out of the workforce by 2030, younger generations will not necessarily have the experience or training necessary to fill many of the jobs left behind
Changing needs and expectations
It’s clear that the pandemic has forever changed the employment landscape. More workers want better work-life balance, flexibility, and the ability to work remotely. As a result, organizations that want to succeed and close the talent gap need to evolve with the times. Businesses know they have to get creative to attract and retain top talent. And the ones that do will reap the rewards.
Talent Demand
Employers Brace for More Quits
While an increase in pay is the top motivator for making a job change (71%), this is not happening in a vacuum. The Great Resignation didn’t just happen because employees are looking for better pay opportunities. The pandemic brought in a complete rethink of work values and the place they occupy in workers’ personal lives.
Vacant Tech Positions Remain Unfilled
Despite the headlines about mass layoffs at tech startups, US employers have posted a record 1.6 million job openings for tech professionals so far in 2022, an increase of 40% compared to the same period last year. Positions for software developers and engineers accounted for nearly 30% of all employer tech job postings in April.
By 2030, Korn Ferry estimates that the global talent shortage could reach 85.2 million people, resulting in the loss of trillions of dollars in economic opportunity for companies. Here are a few emerging trends that are worth considering staying ahead in the staffing business.
Companies Will Be Diversifying Talent Sources:-
It will be harder for businesses to recruit and retain people as the employment market becomes more and more competitive. They’ll need to start looking elsewhere for talent. As a result, they will be contacting talent pools that they have not yet utilized. This includes those who do not work at the moment, those who are underemployed, and those who reside in other regions of the nation.
Employer Branding Will Be Critical to Face Talent Disruption:-
A global, always-on talent market has been produced by the globalization of employment and technology. Organizations are being forced to reconsider how they find, hire, and keep people as a result of the talent disruption. In order to deal with this talent disruption, employer branding will be essential.
Conclusion
The US talent acquisition landscape is always challenging, and it is not easy to know what trends will prevail in 2023.
Two Takeaways: how difficult it will be to find talented workers and how employee demand will outpace supply due to the labor shortage in both the short and long term.
Suppose you want to remain proactive and competitive in 2023. In that case, you must protect your business and implement the right talent acquisition strategies, like diversifying your sources, using technology to recruit efficiently, and outsourcing.
by admin | Nov 4, 2022 | Ace the Interview, Blog
The hiring procedure is continually developing and adjusting to the workforce’s dynamic environment. In order to stay ahead of the curve, it’s important to be aware of the latest trends and developments in the recruitment industry.
Here are some of the recruitment trends to look out for in the year 2023.
Increased use of AI and automation
As technology advances, so too does the recruitment process. Artificial intelligence (AI) and automation are increasingly being used to streamline the recruitment process. From candidate sourcing and screening to job matching and offers, AI and automation can save recruiters a lot of time and effort.
There is little doubt that synthetic intelligence is playing an increasingly important role across the board in all kinds of different domains. Despite this, there are concerns about how effective or pertinent it is in other areas, like recruiting. The conclusion is that deploying AI for recruitment lacks the certain “humanness” needed to interact with potential employees.
For this to be accomplished, the algorithms would need to be much more delicate than they are at this time. The HR department, which is in charge of all the technical aspects of the hiring process, is nonetheless making great use of AI, so keep an eye out for that.
Greater focus on diversity and inclusion
There is a growing recognition of the importance of diversity and inclusion in the workplace. As such, recruitment strategies are increasingly focused on attracting a diverse range of candidates. This includes candidates from underrepresented groups, such as women, minorities, and people with disabilities.
Shift to remote work
The COVID-19 pandemic has accelerated the trend toward remote work. Many companies have realized that employees can be just as productive working from home as they are in an office. This has led to a shift in recruitment strategies, with more companies now advertising remote job openings.
According to research, 85% of recruiters think that remote work is here to stay. The epidemic undoubtedly significantly altered the workplace. Numerous businesses have employed remote employment options as a recruitment tactic.
When remote work flexibility is not an option, prospective candidates—particularly those in the technology sector—stop participating in the interview process for some positions, according to HR specialists. Commuting is becoming increasingly expensive nowadays due to the cost of fuel and inflation. Remote employment helps retain existing talent as well as recruitment efforts.
Increase in contract and freelance work
There is a growing gig economy, with more people opting for contract and freelance work. This trend is likely to continue in the years to come, as more people value the flexibility and autonomy that come with this type of work. As such, recruiters need to be prepared to source and screen candidates for these types of positions.
Independent contractor markets are expanding all the time. The field as a whole becomes more appealing to new people as more people become engaged, and more resources are spent on figuring out how to make the region as successful and effective as possible.
Technology is a critical facilitator, making interactions between businesses and remote employees straightforward and practical. A company is no longer required to contact or be physically present in the same nation as, one of its full-time employees. Without a doubt, this amazing improvement will stop within the upcoming year.
Greater use of social media and increased use of data
Social media is playing an increasingly important role in the recruitment process. Candidates are using social media to research companies and find job openings. Recruiters are also using social media to reach out to candidates and promote open positions.
Recruitment processes are becoming increasingly data-driven. Recruiters are using data to identify trends and patterns, such as the skills and experience that are in high demand. This information can then be used to tailor recruitment strategies and improve the chances of attracting the best candidates.
Greater emphasis on Employer branding
Employer branding is gaining importance as the competition for top talent heats up. Candidates want to work for a firm that shares their values and where they can envision themselves creating a long-term career, not simply a job.
Employer branding is seen as an advantage rather than a cost by best-in-class talent firms. Employer branding aids in the recruitment, hiring, and retention of talent at a time when human resource professionals are stretched to the limit due to high turnover and record-high recruiting requirements. From attracting a bigger pool of qualified candidates and raising offer acceptance rates to create better working conditions for employees.
Conclusion
There will be a lot of changes in recruitment over the course of the upcoming year, and a lot for you to pay attention to as you attempt to put together your staff. To genuinely advance as a business, it is crucial that the employees at your firm be precisely who you want them to be.
by admin | Nov 3, 2022 | Ace the Interview, Blog
As a workforce solution, recruitment process outsourcing (RPO) allows a company to outsource all or a portion of its permanent hiring to a third party. With outsourced recruiters often stationed on-site and integrated into the HR or people function of the company, an RPO provider manages permanent recruiting within a corporation. A talent acquisition team, the newest hiring technology, and adaptable hiring procedures are all implemented by an effective RPO program within an organization.
Outsourcing the hiring process is a solution with great potential. This has been supported by the recent expansion of the RPO market. RPO has a certain buzz about it, like with many novel concepts, but there are also some obvious advantages for companies who include it into their workforce planning efforts.
Managing workforce ecosystems
While HR has traditionally focused on permanent employees, other types of workers, like contractors, gig workers, and employees working for supply chain partners, play an increasingly important role in the company’s service delivery.
In the United States alone, 16% of Americans have earned money through gig platforms. According to ADP, in about 40% of companies, one in four workers is a gig worker. This means that a large part of the total workforce goes unmanaged, and HR is missing out on an opportunity to make an impact.
We believe that 2023 is the year when HR will begin to manage the complex workforce ecosystem beyond permanent employees. This has three implications.
In the beginning, HR would actively participate in managing its contingent staff. Contractors, gig workers, and outside contributors will be integrated into the HR value chain. This is essential from both a value generation and a risk management perspective. Even top businesses like Google struggle to effectively manage the two-tiered workforce that is created by HR’s current, frequently hands-off, approach to temporary workers.
Second, by enhancing the value of external contributors, HR can help the platform economy of today’s labor ecosystem by integrating a more diverse workforce.
Third, HR should communicate best practices to suppliers, service providers, and partners in the supply chain.
The (post-)pandemic age has demonstrated the value chains’ significance from both a production and a reputational standpoint. Although it’s possible that HR doesn’t influence partnership choices, it does have a special chance to improve best people practices across the supply chain.
The development of expert communities, mentorship programs for seasoned HR professionals, and job rotation throughout the supply chain are a few examples of projects that we anticipate seeing more of in 2023. Even when it comes to partners, business is not a zero-sum game. HR can significantly increase value in this area by leveraging worker ecosystems.
Redefining remote and hybrid work strategies
Throughout the epidemic, work has altered. The epidemic has accelerated digital transformation in firms by three to four years, according to McKinsey. And employees have adjusted in line with it. For instance, data from LinkedIn reveals that more than 50% of all job applications were submitted for remote positions, which account for just 20% of all jobs listed there.
This demonstrates how firms would suffer a competitive disadvantage if they oppose some level of flexible working. Not all businesses are aware of this, so they continue to use out-of-date tactics that once made sense. For instance, 95% of CEOs think that keeping staff in the workplace is necessary to preserve business culture.
Research published in Nature Human Behavior also revealed that, compared to pre-pandemic levels, Microsoft employees’ remote cooperation decreased by 25% and grew more isolated.
In spite of this, 64% of workers said they would think about leaving if they were required to work in the office full-time. The practice of hybrid working has permeated contemporary workplace culture, and we think that organizations like Goldman Sachs and visionaries like Elon Musk are losing the war.
Modernized policies and transparent communication are desired by the workforce. We anticipate that by 2023, HR professionals will have established clear guidelines for when, when, and how work is performed. As firms explore various workplace tactics, they will enable internal discussions about this issue and encourage their company to make decisions, even if they are just temporary.
Additionally, HR professionals will educate themselves and management on combating proximity bias, which is an ingrained propensity to prefer local employees over distant workers. Establishing objective performance indicators, promotion standards, and pay raise standards will be their main focus.
HR will then reimagine what an office does next. Planning and use of the workplace will be impacted by clear working policies. Better-designed offices, adaptable areas to prevent possible home loneliness and workspace allowances to update home amenities will result from this.
Last but not least, HR will experiment with remote work and become more hybrid. When it comes to facilitating improved outcomes with remote working, HR has a key role to play, and we anticipate seeing a lot more of this in 2023.
The rise of algorithmic HR
Our next HR trend is already underway, although very few people are aware of it. Most businesses will begin managing staff using robots around 2023.
By 2024, 80% of the world’s 2,000 largest corporations will employ algorithmic managers for the recruiting, firing, and training of employees. The gig economy already has this happening. Additionally, 40% of HR departments in multinational businesses use AI technologies, which expand the applicant pool, speed up recruiting, and boost engagement and retention.
Fairness, communication, and inclusion are further complicated by this. For instance, there have been instances where algorithmic managers arbitrarily selected which contractors would lose their employment and fired individuals for uncontrollable reasons.
Algorithmic management will need to be handled by HR to provide a just, open, and effective procedure. HR has a fantastic chance to take advantage of: establishing both figuratively and literally speaking structural equality. This entails keeping the system from picking up on current biases that are present in prior HR data.
Algorithmic managers will be able to digest a lot of data, speak effectively, and support managers and HR in making better-informed decisions. Moreover, they could add a level of transparency and procedural justice that is much harder for humans to provide.
The management can use these algorithms as a sounding board and as a supplement. When making complicated judgments, they will have access to a lot more information than managers now do.
HR professionals will play a crucial role in ensuring that in the future, HR technology will support diversity and inclusion.
Reshaping workplace learning
Additionally, HR will update staff development plans in 2023 and integrate learning into regular tasks.
Lack of professional growth and progress is the main cause of leaving a job amid the Great Resignation and the Great Reshuffle, according to a McKinsey analysis. Additionally, just 40% of employees feel their firm is upskilling, despite the fact that 87% of organizations are aware of or will experience a skills gap in the upcoming years.
One of the most important ways for HR to impact their business is by bridging the skill gap. But to achieve this properly, initiative and a creative reinterpretation of traditional teaching methods are needed.
More strategic learning, or the development of skills in line with the competencies a business needs to remain successful, will be the focus in 2023. This can comprise both soft skills, such as communication, time management, and analytical and critical thinking abilities, as well as hard skills, which are more technical.
The usual training approaches need to be reinvented in order to incorporate learning things into the flow of work. More microlearning, micro mentoring, performance coaching, and learning while working will be seen.
We anticipate that HR will make investments in more individualized workplace learning that is related to what employees are interested in learning and the learning styles they like as part of this trend. HR will be able to guarantee that workers are participating in appropriate learning in this way. In order to do this, HR will need to update a number of outdated learning practices and replace them with more modern strategies.
Conclusion
For Recruitment, 2023 will be a year of tremendous potential. But there are a lot of obstacles to go beyond.
Recruiters must first put their own needs first and keep strengthening their resilience. This will put recruiters in a better position to improve employee welfare and assist firms in preparing for new challenges.
The firms must embrace a broader viewpoint and recognize that recruiting trends affect the entire company, not just one department. They need to think about how recruiters can be a crucial part of managing organizational transformation. To effectively manage the changes in the workplace, business executives and recruiters must work closely and keenly together.
It’s time for RPO’s to stand up, seize the possibilities that 2023 will offer, and redefine the value proposition of the function as a business leader and creator of competitive people skills.
by Ramaa Sundara Raj | Oct 21, 2022 | Blog, Industry Trends
The pandemic has laid a significant impact on the recruitment industry, obstructing the execution of the natural flow of recruitment strategy due to numerous lockdowns and quarantine periods that occurred all over the world in different periods. After the drastic dip in 2021, the recruitment industry made a difference in 2022 with the correct recruitment strategies in its pocket.
Is a recruiter or staffing agency prepared for 2023?
Technological Adaptation and Use of AI
As most companies have shifted to remote working, there is essential recruitment of adapting suitable technologies to aid the remote working situation. The recruitment industry is no exception. The days of face-to-face interviews are gone. Most recruitments are automated with the help of Artificial Intelligence (AI) and digital interviews.
68% of recruiting professionals say that the best way to improve recruiting performance over the next 5 years is by investing in new recruiting technology. Therefore, if you are preparing an effective recruitment strategy for 2023 to tackle emerging challenges, you must consider investing in technologies.
Greater Emphasis on DEI
In 2021, DEI (Diversity, Equity, and Inclusion) has come up as an eminent challenge to the recruitment industry. Therefore, diversifying your workforce at the ground level, i.e., during the recruitment process, is essential for the growth of your business. Moreover, a report by Glassdoor states, 67% of jobseekers said a diverse workforce is important when considering job offers. Therefore, if you are in the business of talent acquisition, the only way to upskill your recruitment strategy is to consider equality and equity through greater emphasis on diversity in the workforce.
Focus on Relationship
the global recession has shown every industry a more significant number of layoffs and salary deductions to manage the situation for the organizations. Most jobseekers are looking for employers who can handle such a situation with more compassion. Therefore, the recruitment strategy for 2023 requires a greater focus on the empathetic approach of recruiters to enhance the company-employee relationship.
One of the best ways to attract top-tier talents to your organization is to ensure that you have an excellent employee-employer relationship within the organization, making it a better place to work.
Branding as Employer
As of the current situation, there is greater social media recruitment than traditional recruitment sources. Introducing yourself as a good employer has never been so important earlier, but employer branding is the most crucial recruitment strategy today.
Social media platforms like LinkedIn have become an eminent part of recruitment now. Therefore, the recruitment strategy for 2023 revolves around creating an employer brand for your company. You can build several strategies that require engagement, reflects your employee retention facts, and has a greater emphasis on good candidate experience.
Skill gap and how to fix it
Skill gap refers to the requirement of the right set of skills that are not being fulfilled by the employees. Formulation of recruitment strategies usually involves assessing if there are any skill or talent gaps within the company. If yes, is it a temporary or permanent skill gap? This leads to another vital question, i.e., can this skill gap be overcome by upskilling, or does it require new recruitment?
Upskilling can be a good option if recruitment or talent acquisition is more costly. However, if the upskilling requires a longer time, say more than 3 to 6 months, to fill up the skill gap, the wisest way out is to recruit a new employee who has those skills. In case of a temporary skill gap, you may hire a freelancer to complete the job within a contract period.
Onboarding Experience
In most companies, new employees undergo an orientation program to acquaint them with the culture and working environment of the company. But as most companies have moved to remote working, new recruitment strategies are required to enhance the onboarding experience of the new employees. It is an essential area of focus, as this serves as a basis for talent retention. According to a recent survey conducted by well-known consulting firms, companies lose 25% of all new employees within a year.
During the recruitment process, it is essential to understand the candidate’s expectations and ability to adapt, as these two factors do play a significant role when it comes to candidate experience. If you are still curious why we have emphasized candidate experience, again and again, let the survey answer you. According to a recent study, 72% of jobseekers who had a bad experience told others about it online or in person. When this happens to your company, you can hardly find any top-tier talent coming to you for a job. The only way to avoid such a situation is to ensure precise and exemplary communication of recruiters to jobseekers.
The Bottom Line
Even though there was an unprecedented setback due to the global recession, the recruitment industry has a more significant scope of turning over the previous year’s disappointment with the right recruitment strategies for 2022. It can be a tricky and challenging call to make as we do not know what 2023 has in store for us, but it is worth trying to make yourself strategically equipped for the future.
by Raghu Nandhan | Oct 21, 2022 | Blog
In the world of digital marketing, SEO (Search Engine Optimization) has become an indispensable component of online business. Search engines such as Google, Bing, Yahoo, and others have specific algorithms to rank web pages, and content is a crucial aspect that affects this ranking. In this article, we will discuss the role of content writing in SEO.
Table of Contents
- Introduction
- Content Writing and SEO
- Importance of Quality Content in SEO
- Keywords and SEO
- Content Length and SEO
- Engagement and SEO
- Link Building and SEO
- Social Media and SEO
- User Experience and SEO
- Content Strategy for SEO
- Conclusion
- FAQs
- How often should I update my website’s content?
- What is keyword stuffing?
- Can I use duplicate content on my website?
- How can I measure the success of my content marketing strategy?
- Is it essential to create long-form content for SEO purposes?
Content Writing and SEO
Content writing is the process of creating written material that engages and informs the audience, with the aim of promoting a product, service, or brand. In SEO, content writing plays a crucial role in increasing a website’s visibility and improving its ranking on search engines.
Search engine algorithms use several factors to determine the relevancy of a web page to a particular search query, and one of the primary factors is the content’s quality.
Importance of Quality Content in SEO
Search engines favor websites with quality content that provides value to the users. High-quality content is relevant, informative, and engaging, and it helps build trust and credibility with the audience.
Moreover, quality content attracts backlinks from other websites, which improves the website’s authority and ranking. Hence, it is crucial to create unique, informative, and high-quality content that satisfies the search intent of the user.
Keywords and SEO
Keywords are words or phrases that users enter into search engines to find specific information. In SEO, keywords are essential as they help search engines understand the content and context of the web page.
However, it is vital to use keywords strategically and not to overuse them, as this may result in keyword stuffing, which is a black-hat SEO technique that can lead to a penalty from search engines.
Content Length and SEO
Content length is an important factor in SEO, as longer content tends to perform better than shorter content. Studies have shown that the average length of top-ranking pages on Google is around 1,800 words.
However, it is important to note that the length of the content should not compromise its quality. It is better to create concise and informative content that satisfies the user’s search intent, rather than creating long-form content for the sake of it.
Engagement and SEO
User engagement is an important factor in SEO, as it indicates the quality and relevance of the content. Search engines favor websites with high user engagement, as it indicates that the content is valuable and informative to the users.
Engagement metrics such as bounce rate, time on page, and click-through rate are important indicators of the content’s quality and relevance. Hence, it is important to create content that engages and satisfies the user’s search intent.
Link Building and SEO
Link building is the process of acquiring backlinks from other websites to your website. Backlinks are important in SEO, as they indicate the website’s authority and relevance to search engines.
However, it is important to acquire backlinks from reputable and relevant websites, as low-quality backlinks can harm the website’s ranking and authority.
- Backlinks: – High backlink quality high reliability and reliability and high quality backlinks, leading to a higher chance of standing on Google.
- Keyword insertion: – Quality content is the best way to use keywords strategically. This will help to compete with other businesses in the same field.
- Block Good User Experience: – SEO incorporates strategies such as creating various backlinks, writing good blog posts, and using better keywords. It involves building a website with an easy-to-use user interface, extending robots.txt files, and writing better Meta tags to improve quality.
In fact, SEO and content cannot work differently. Marketers should have the right information for both of them in order to focus on creating the right content to improve site standards. Use your keyword for your content.