Prospecting success story
Case Study of Startup a Sales Success Story
Company Name
Pathrise
Industry
Professional Training and
Coaching
Client Overview
A Mission-Driven Career Accelerator
Pathrise is an online career accelerator that helps tech professionals land their next job through 1-on-1 mentorship, training, and aligned incentives. Beyond career development, they also support early-stage startups in launching their products, offering strategic guidance across marketing, branding, and outreach.
Challenges
Tailoring Prospecting Strategies for Diverse Startup Products
Pathrise partnered with Pragna Solutions to support three early-stage startups under their umbrella—each with a distinct product, audience, and growth challenge:
B2C – Real Estate Rental
App
A commission-based platform that simplifies renting homes and land with no upfront fees. The challenge was to build brand trust and drive app downloads in a crowded real estate tech space.
B2C – Web-Based Design Tool for E-Commerce
A tool that helps online retailers create interactive and immersive shopping experiences. The hurdle was to reach digital-first brands and demonstrate the tool’s unique value.
B2B – Surgical Equipment Supplier
A niche product offering fully equipped surgical kits for hospitals and clinics. The primary challenge was identifying and engaging decision-makers in a highly specialized and compliance-heavy industry.
Across all three startups, our client needed a prospecting partner who could:
- Drive product-specific customer acquisition (downloads, demos, conversions)
- Define and refine ideal customer personas
- Overcome low brand awareness in competitive markets
- Deliver insight-driven outreach in distinct verticals (real estate, e-commerce, healthcare)
Solution
Strategic Prospecting at Scale: Custom Campaigns for B2C & B2B Success
Strategic Prospecting at Scale: Custom Campaigns for B2C & B2B Success
In-Depth Market Analysis
We dove deep into each product’s value, audience, and market position. Our research uncovered gaps, key personas, and competitive insights to shape smarter strategies.
Customized Outreach for B2C
Targeted campaigns via email, LinkedIn, and referral programs boosted app downloads. Each message was personalized to connect with specific user segments in key locations.
Targeted Prospecting for B2B
We identified decision-makers and booked high-intent demos through LinkedIn and email. This helped Pathrise’s sales team engage with qualified B2B leads effectively.
Results
Driving Meaningful Growth Through Precision Prospecting and Engagement
Pragna Solutions’ focused approach resulted in exceptional outcomes:
- 35% Increase in Weekly App Downloads (B2C): Our geo-targeted outreach and user-focused messaging led to a significant rise in app engagement and downloads within the first 30 days.
- 120+ Qualified Demos Scheduled (B2B): Through laser-focused prospecting and LinkedIn outreach, we booked over 120 high-intent demos for their B2B product in just 6 weeks.
- 25% Conversion Rate from Demo to Customer: Our strategic targeting ensured that a quarter of demo participants converted into paying clients—exceeding industry benchmarks.
- Enhanced Market Visibility & Competitive Positioning: Our deep market insights and custom campaigns established a scalable framework, boosting Pathrise's presence and setting the stage for long-term growth.
By partnering with Pragna Solutions, Pathrise successfully launched and scaled three startup products with precision-targeted prospecting strategies. Our deep market understanding, competitive analysis, and tailored outreach campaigns drove real business results faster downloads, more qualified demos, and increased conversions. We didn’t just support their growth; we helped architect it. As their strategic ally, Pragna laid the foundation for scalable success in a competitive market.
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